What's inside

Thirty days, mapped in four stretches

Four ranges cover the month, from the first three days through day thirty and after. Each one sets how often you reach out and on which channel.

  • A five-question self-check that finds where your leads go quiet.
  • The cadence itself: days 1-3, days 4-10, days 11-30, and day 30 onward.
  • The text to send after two missed calls and the last message before a lead moves to a monthly check-in, written out word for word, plus the rules for the voicemail and the day-10 email.
  • The rule for when a lead stops counting as active in your pipeline.
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Two pages. Print it and keep it next to whoever makes the calls.