The Slow Month After a Big Job Has a Reason You Can Track

Four numbers, tracked every week

Four numbers, split by source and by job type, turn a rolling 90-day view into something you update every week instead of a monthly guess.

• The four numbers to track: leads by source, close rate by source, average job value by job type, and days from lead to booked job.
• Leads counted by source every week, not as one monthly total, so you can see which channel produced.
• Job value split between emergency remediation jobs and planned or maintenance work, instead of one blended average that hides which type is driving revenue.
• A rolling 90-day view, updated weekly, where three consecutive slow weeks in one channel reads as a signal instead of a normal dip.
• Three reads for what a shift in the numbers means: a close rate drop, a lead volume drop, and a job value climb without more jobs.