What's inside
A content map in six steps
For B2B companies with several decision makers and a long evaluation period.
- The five roles that appear on most B2B buying committees, with what each cares about and fears.
- Where to find the real questions each role asks.
- A role by stage content grid with example assets in every cell.
- What to gate and what to leave open.
- How to give sales a way to use the map after every call.
Two pages. Fill in the grid with your sales team.