What's inside
Five pages, one rollout order
Five pieces cover licensing, certification, your process, buyer coaching and documentation. Each one names what to build, why it changes what a homeowner sees, and where it goes once it exists.
- What the IICRC's S520 standard covers, in plain language a homeowner can follow.
- How a license number sitting in small footer text becomes a reason to choose you, once it has a sentence of context.
- A walkthrough of your own remediation process, step by step, so it reads as a trust signal instead of a mystery.
- A direct page coaching homeowners on what to check before hiring anyone, so your own site helps them evaluate you fairly.
- The before-and-after documentation habit: photograph every job's affected area before work starts and again after clearance, and use that instead of stock photos.
- The rollout order, so you build the two pages with the least new writing first and the documentation habit last.
Two pages. Read it before you write anything, so you build the two easiest wins first.