What's inside

Your close rate, in dollars

Enter five numbers in the blue cells. The calculator does the rest.

  • Close rate, monthly revenue and cost per signed job from your own numbers.
  • Cost per estimate and revenue per estimate, so you know what every site visit is worth.
  • A scenario table showing the revenue from a 3, 5 and 10 point close-rate lift at the same estimate volume.
  • A 90-day revenue projection.
  • A channel breakdown sheet comparing close rate and cost per job across Google Ads, LSA, SEO, social and referrals.
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An Excel spreadsheet. Works in Google Sheets too.