What's inside

Four stages, from the estimate to the signed contract

Four points on the calendar cover the weeks between the quote going out and a homeowner deciding. Each one says what to send and why that's the right moment for it.

  • The four-stage cadence: day one, day four, day ten, and day twenty-one, each message written out word for word.
  • The exact line to use when a homeowner is waiting on HOA or permit approval, tied to when their board meets.
  • The day-ten message that answers a real question about maintenance instead of offering a discount.
  • Why an HOA board that meets monthly, a property line, or three competing quotes can stretch a fence decision into weeks.
  • The rule for when to stop weekly outreach and move a lead to a quarterly seasonal check-in instead.
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Two pages. Keep it next to whoever quotes and follows up on fence jobs.