[Content plan] The Insurance Claim Content Plan
Most Homeowners Have Never Filed a Roof Claim Before
A lead says "I think I have storm damage but I haven't called insurance yet," and your rep texts back one link that walks them through the claim.
They don't know what an adjuster does, how long the process takes, or whether a contractor should see the damage first. That confusion is where a homeowner decides whether to trust you.
Build the six pieces once. Use them every storm season.