What's inside
Twelve checks across five categories
What shows on the first screen, the proof that you're licensed and reviewed, the claims that can get you in trouble, the form, and whether the page repeats what the ad promised. Each category carries its own points, and adding them up tells you where the page stands.
- Where your phone number, your response time and your one button need to sit on a phone screen, and how many points each one is worth.
- The trust signal checks: review count and star rating near the call-to-action, IICRC certification and license number, and the Google Verified badge if you hold one.
- The three compliance checks, including language to strip out ("100% removal," anything implying EPA endorsement) and how health claims should be sourced.
- What the form should ask for and what should be cut from the page so nothing distracts from the call.
- The message match check and the three score bands that show where your page lands.
Two pages. Open your page next to it and check off what's already there.