Your Landing Page Loses The Deal Before Your Sales Team Ever Calls

Ten checks, eighteen points

Five short principles explain what moves a page from a click to a booked consultation. Then a ten-row table lets you score your own page against them, out of eighteen points.

• The five principles behind what moves bookings, from segmenting new-construction and remodel traffic to why a slow mobile page loses the visitor before the headline even renders.
• The full ten-row scoring table, covering everything from a headline that names the project type to a form that asks for project type and a rough budget instead of just a name and phone number.
• What "working" looks like for each of the ten criteria, spelled out in plain terms instead of a vague best-practice label.
• How many points each criterion is worth, from the one-point rows to the two-point rows, so you know which fixes matter most.
• The three score ranges, from a strong page that only needs its lowest rows tuned to one that's very likely losing bookable consultations to structural gaps.