What's inside
A qualification standard in six steps
Built for B2B teams where marketing and sales need to agree on what counts as a real opportunity.
- The difference between fit and intent, and why you need to score both.
- Written definitions for lead, MQL, SQL, opportunity and customer.
- A scoring sheet you can copy and adjust, with positive and negative signals.
- Which two or three form fields do more than a complex scoring model.
- A handoff agreement covering response time, accept or reject, and rejection reasons.
Three pages. Use it in your next sales and marketing meeting.