What's inside
Five objections, one playbook
The scripts, assets and tracking that turn objections from deal-killers into a predictable part of the sales process.
- The five core objection categories, with the goal and strategy for each.
- A four-step script for "That's more than we expected."
- A builder comparison checklist that lets prospects grade competing quotes on your terms.
- The question that uncovers what "we need to think about it" really means, plus 7-day and 21-day follow-ups.
- How to log objections in your CRM so you can see which one is costing the most deals.
Two pages. Use it in your next sales meeting.