What's inside
Two channels, one plan
For B2B companies with long sales cycles who want paid media tied to pipeline, not clicks.
- A side-by-side comparison of Google Ads and LinkedIn Ads, and how to choose where to start.
- A three-tier keyword structure based on buyer intent.
- How to build a narrow LinkedIn audience and what to offer first.
- The measures that matter beyond the click, from cost per qualified lead to pipeline by campaign.
- A first 30 days checklist and the decision rules to set before launch.
Two pages. Use it to plan your first test.