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Eight objections, the same four steps each time

Every objection follows the same shape: acknowledge the concern, ask what's really behind it, reframe the conversation around what matters to the homeowner, and confirm a next step before anyone leaves.

  • Eight exact objections, from "your quote is too high" to "insurance should cover more," each with what to say, what to ask, and what to avoid.
  • The four rules that apply to every objection: never argue with the homeowner, never raise fear about undocumented damage, never talk down another contractor's bid, never promise what insurance will cover.
  • The line to use when a homeowner is comparing bids, so the comparison covers the same scope, not just the total.
  • What to say when someone else has to approve the decision, so the homeowner isn't left to sell the deal alone.
  • The difference between ending on "call me when you're ready" and ending on an actual next step, a date and a reason to reconnect.
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Two pages. Keep it next to whoever's in the room with a homeowner questioning the price.