What's inside

What to say, and when to say it

One rule sets the timing, three scripts cover the in-person ask, the text and the email, and two more sections cover answering a review once it's posted and making sure the ask happens after every job.

  • The timing rule: ask at the final walkthrough, once the homeowner has seen the finished fence and any HOA approval is confirmed.
  • The line to use in person, at the final walkthrough.
  • The text to send the same day the job is complete.
  • The follow-up email to send if that text goes three days without a response.
  • How to respond to a negative review without arguing in public.
  • How to build the same-day text into your CRM so it fires the same way no matter which crew did the install.
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Two pages. Print it and keep it with the crew that runs your final walkthroughs.