What's inside
Platform specs and ad angles, side by side
Five placements cover Google, Meta and Local Services Ads, each with the specs your design team needs. Five example ad concepts show the angle that works for each one, and why it works for a homeowner comparing companies.
- The character limits and image sizes for five placements: Google Search RSA, Meta Feed, Meta Stories/Reels, Google Display, and Local Services Ads.
- Five example ad concepts, one per campaign objective, with the headline and the reasoning behind each one written out.
- The reasoning behind each example, from the 0% financing offer to the vinyl-versus-impact-windows comparison carousel.
- Four creative rules built for this category, including what to show in the first three seconds of video.
- The rule on pricing language: what you can say about financing and savings, and what has to be backed up in writing.
Two pages. Hand it to whoever writes or approves your ad creative before it goes into production.