How it works

It runs on your spend and your close rate

Your spend is on the ad invoices. Your leads, appointments and signed jobs are in the CRM or the call log. Put those in and the calculator does the rest on screen, updating as you type.

  • Your net ROI for the year, and the same spend seen by month, quarter and year.
  • Your cost per lead and your cost per signed job.
  • Jobs closed per month and the revenue behind them.
  • Where the funnel drops people, stage by stage.
  • What the same spend would buy on each channel, against 2025 benchmark costs.
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Nine inputs, one screen. Nothing to download and nothing to install.